Brand Assets

Photography Asset Usage Notice – Limited-Term License

• The lifestyle and food photography assets made available for the Visual Identity are licensed for a limited period only. The license period expires on April 26, 2029.
• BMUs, franchisees, licensees, agencies, publishers, contractors, outlet designers, and other third-party partners may use these assets only for approved KFC brand purposes, only during the applicable license period, and only in accordance with the applicable brand guidelines and usage instructions.
• Once the license period expires, the assets must no longer be used, published, reproduced, distributed, displayed, adapted, stored for active use, or made available for download. Each BMU/Franchisee is responsible for ensuring that the assets are removed from local systems, websites, social media libraries, publisher platforms, and any other external or third-party channels where the assets may have been used. To the extent any materials are retained solely for archive, audit, legal, or record-keeping purposes, they should be clearly marked as expired and not approved for any further use due to licensing restrictions. The materials should not be accessible for active marketing, design, publishing, promotional, or operational use, and appropriate controls should be in place to prevent future use.
• No party should assume that the assets may continue to be used after expiration unless KFC Global confirms in writing that the applicable rights have been renewed or extended.